Should I Use Influencer Marketing In 2024. The influencer marketing market size is expected to reach $19.8 billion in 2024, a 13.7% growth from $17.4 billion in 2023. Influencer marketing trends you should know for 2024.
Ai is here to stay—if used correctly.while there was trepidation around ai’s role in marketing and advertising last year, this year it was evident that marketers are. In 2018 unilever’s then marketing and communications officer, keith weed, made headlines with a scathing attack on bad practice in the influencer marketing.
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